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Indian enterprise software-as-a-service (SaaS) companies are adapting to a slowdown in demand by exploring various strategies. These strategies include entering new and smaller markets, discounting prices, capitalizing on artificial intelligence (AI) opportunities, and adopting a multi-product approach. Pricing Pressure and […]
You may have come across the term “Revenue Operations” or “RevOps” several times in the past couple of years, but you might not have taken the time to truly understand its model. However, that can change, especially if you’re searching […]
In the vast landscape of Martech tools, it’s easy to get lost. As marketing leaders, anchoring your decisions in a well-defined marketing strategy is crucial. Trust in your strategy as your guiding star. First, assess if your existing resources, like […]